Alma vs Grow Therapy
Both score 7.0/10. Compare features and pricing below.
Both score 7.0/10. Buy Alma if you're a solo therapist who wants insurance credentialing done for you and a steady stream of referred clients. Skip if you run a group practice, want to pick your own insurance panels, or need a mobile app.
Alma 
Grow Therapy Rank
#23 of 41
Rank
#26 of 41
Features
14/18
Features
14/18
Starting at
$125/mo
Starting at
$0/mo
User reviews
4.1/5 (92)
User reviews
—
What they cost
| Alma | Grow Therapy | |
|---|---|---|
| Starting at | $125 /mo | Free /mo |
| Free trial | No | Free tier available |
| Number of plans | 2 | 1 |
What the pricing really means
At first glance, Grow Therapy looks cheaper at $0/month vs $125/month. But sticker price is only part of the story. Look at what is included on the base plan, how many users you get, and whether you need add-ons to get the features you actually need. The $99/month plan that requires $200 in add-ons is actually more expensive than the $250/month plan that includes everything.
Where Alma wins
- Flat $125/mo includes insurance credentialing that normally takes months and costs thousands
- Built-in referral network sends clients directly to your profile
- AI Note Assist for session recording and transcription
- Handles both insurance and out-of-pocket billing in one place
Where Grow Therapy wins
- Free platform with full EHR, telehealth, and managed insurance billing
- 100+ insurance plan partnerships including Medicaid in select states
- AI-assisted documentation built in
- 4.7/5 on Trustpilot with 7,500+ reviews — more than most EHRs
Where Alma falls short
- Must credential with Aetna, Cigna, or Optum — no flexibility to pick other panels
- No group practice support (individual memberships only)
- No mobile app, web-based only
- 3.6 Capterra rating with only 26 reviews is concerning
Where Grow Therapy falls short
- No presence on G2 or Capterra makes independent comparison harder
- Commission model means lower per-session take-home than billing yourself
- Similar to Headway — you trade independence for convenience
- Not designed for group practices
Who is each product built for?
Alma
Target: 1 provider
Buy Alma if you're a solo therapist who wants insurance credentialing done for you and a steady stream of referred clients. Skip if you run a group practice, want to pick your own insurance panels, or need a mobile app.
Grow Therapy
Target: 1 provider
Buy Grow Therapy if you're a solo therapist who wants free managed billing and a referral pipeline. Skip if you want to control your own insurance relationships or need Capterra/G2-verified reviews before committing.
Feature comparison
| Feature | Alma | Grow Therapy |
|---|---|---|
| Compliance & Security | ||
| HIPAA compliant | ||
| Telehealth / video sessions | ||
| Secure messaging | ||
| Scheduling & Clients | ||
| Online scheduling | ||
| Client portal | ||
| Intake forms / assessments | ||
| Automated reminders | ||
| Clinical | ||
| Progress notes / documentation | ||
| Treatment plans | ||
| E-prescribing | ||
| Outcome measures / assessments | ||
| Billing & Payments | ||
| Insurance billing / claims | ||
| Payment processing | ||
| Superbill generation | ||
| Automated billing | ||
| Platform | ||
| Group practice support | ||
| Mobile app | ||
| Integrations / API | ||
Common questions
Both score 7.0/10. Alma fits 1 provider, while Grow Therapy fits 1 provider. Pick based on your team size and the features you need most.
Alma starts at $125/month. Grow Therapy starts at $0/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-04-01.
Alma: No free trial. Grow Therapy: Free tier available. Always test with your actual workflow before committing to an annual plan.
Alma covers 14 of 18 features we track. Grow Therapy covers 14 of 18. Both are tied on feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
No, Alma does not have a mobile app. Grow Therapy does have one.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most healthcare practice management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick Alma if...
Solo therapists in private practice who want insurance credentialing done for them and a built-in referral network to fill their caseload
Pick Grow Therapy if...
Solo therapists who want free managed billing and a built-in client referral pipeline