Aspire vs Sera
Sera scores 7.0/10 vs 6.5/10. Best for: Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch.
Sera scores higher overall at 7.0/10 vs 6.5/10. Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
Aspire 
Sera Rank
#22 of 30
Rank
#15 of 30
Features
12/17
Features
13/17
Starting at
Custom
Starting at
$399/mo
User reviews
— (170)
User reviews
4.4/5 (100)
What they cost
| Aspire | Sera | |
|---|---|---|
| Starting at | Contact for pricing | $399 /mo |
| Free trial | No | No |
| Number of plans | 3 | 1 |
What the pricing really means
Sera publishes their pricing upfront, which is a good sign. Aspire requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where Aspire wins
- Unlimited users included in licensing means no per-seat cost increases as you scale
- Real-time job costing gives precise margin visibility on every property and crew
- Estimating tools are deep with precise bidding capabilities for landscape maintenance contracts
- Now part of ServiceTitan family which adds long-term investment credibility
Where Sera wins
- Dynamic Dispatcher automatically assigns the right tech based on capability, availability, and priority
- Customer Hub lets homeowners book, manage, and pay for services directly online
- Built specifically for residential trades with a focus on protecting margins and profitability
- Clean, user-friendly interface with minimal learning curve compared to ServiceTitan
Where Aspire falls short
- Extremely complex to deploy with users reporting it takes months to years to get full value
- Pricing is opaque and based on company revenue tiers which makes budgeting difficult
- Billing practices have been called predatory by some customers with overcharges taking months to resolve
- Mobile app and employee-facing tools are weaker than the back-office management features
Where Sera falls short
- Starting at $399/month is expensive for very small operations with 1-2 techs
- Limited integration options compared to platforms like Zuper or Jobber
- Data migration from previous systems is problematic with information not carrying over cleanly
- Scheduling has limitations on appointment management and technician capacity
Who is each product built for?
Aspire
Target: 20-500+ employees
Aspire is the dominant platform for landscape companies doing $2M or more in revenue who need enterprise-grade estimating, job costing, and crew management. It is not for small shops and the deployment is genuinely painful. If you are under $1M in revenue, the cost and complexity will crush you. If you are a large landscape operation ready to invest 6+ months in setup, it delivers real operational control.
Sera
Target: 3-20 technicians
Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
Feature comparison
| Feature | Aspire | Sera |
|---|---|---|
| Scheduling & Dispatching | ||
| Scheduling | ||
| Dispatching | ||
| GPS tracking | ||
| Online booking | ||
| Invoicing & Payments | ||
| Invoicing | ||
| Estimates | ||
| Payment processing | ||
| QuickBooks integration | ||
| Operations | ||
| Mobile app | ||
| Customer portal | ||
| Inventory management | ||
| Maintenance agreements | ||
| Reporting | ||
| Growth | ||
| Marketing tools | ||
| Review management | ||
| AI features | ||
| API access | ||
Common questions
Sera is designed for 3-20 technicians, making it a better fit for small shops. Aspire targets 20-500+ employees.
Aspire uses custom pricing (contact sales). Sera starts at $399/month. Pricing was last verified in 2026-03-01.
No, Aspire does not offer a free trial. You will need to contact sales or sign up for a paid plan.
Yes, you can switch between Field Service Management tools. The main effort is migrating your data and setting up new workflows. Plan for 1-2 weeks of overlap where you run both systems.
The bottom line
Pick Aspire if...
Mid-to-large landscape and commercial cleaning companies doing $2M+ in revenue who need real-time job costing and estimating
Pick Sera if...
Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch