Aspire vs Sera
Sera scores 7.0/10 vs 6.5/10. Best for: Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch.
Sera scores higher overall at 7.0/10 vs 6.5/10. Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
Aspire 
Sera Rank
#27 of 35
Rank
#18 of 35
Features
13/17
Features
13/17
Starting at
Custom
Starting at
$399/mo
User reviews
— (170)
User reviews
4.4/5 (100)
What they cost
| Aspire | Sera | |
|---|---|---|
| Starting at | Contact for pricing | $399 /mo |
| Free trial | No | No |
| Number of plans | 3 | 1 |
What the pricing really means
Sera publishes their pricing upfront, which is a good sign. Aspire requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where Aspire wins
- Unlimited users included in licensing means no per-seat cost increases as you scale
- Real-time job costing gives precise margin visibility on every property and crew
- Estimating tools are deep with precise bidding capabilities for landscape maintenance contracts
- Now part of ServiceTitan family which adds long-term investment credibility
Where Sera wins
- Dynamic Dispatcher automatically assigns the right tech based on capability, availability, and priority
- Customer Hub lets homeowners book, manage, and pay for services directly online
- Built specifically for residential trades with a focus on protecting margins and profitability
- Clean, user-friendly interface with minimal learning curve compared to ServiceTitan
Where Aspire falls short
- Extremely complex to deploy with users reporting it takes months to years to get full value
- Pricing is opaque and based on company revenue tiers which makes budgeting difficult
- Billing practices have been called predatory by some customers with overcharges taking months to resolve
- Mobile app and employee-facing tools are weaker than the back-office management features
Where Sera falls short
- Starting at $399/month is expensive for very small operations with 1-2 techs
- Limited integration options compared to platforms like Zuper or Jobber
- Data migration from previous systems is problematic with information not carrying over cleanly
- Scheduling has limitations on appointment management and technician capacity
Who is each product built for?
Aspire
Target: 20-500+ employees
Aspire is the dominant platform for landscape companies doing $2M or more in revenue who need enterprise-grade estimating, job costing, and crew management. It is not for small shops and the deployment is genuinely painful. If you are under $1M in revenue, the cost and complexity will crush you. If you are a large landscape operation ready to invest 6+ months in setup, it delivers real operational control.
Sera
Target: 3-20 technicians
Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
Feature comparison
| Feature | Aspire | Sera |
|---|---|---|
| Scheduling & Dispatching | ||
| Scheduling | ||
| Dispatching | ||
| GPS tracking | ||
| Online booking | ||
| Invoicing & Payments | ||
| Invoicing | ||
| Estimates | ||
| Payment processing | ||
| QuickBooks integration | ||
| Operations | ||
| Mobile app | ||
| Customer portal | ||
| Inventory management | ||
| Maintenance agreements | ||
| Reporting | ||
| Growth | ||
| Marketing tools | ||
| Review management | ||
| AI features | ||
| API access | ||
Common questions
Sera scores 7.0/10 vs Aspire's 6.5/10 in our ranking. Sera is the better pick for 3-20 technicians. Aspire is better if you need mid-to-large landscape and commercial cleaning companies doing $2m+ in revenue who need real-time job costing and estimating.
Aspire uses custom pricing (contact sales). Sera starts at $399/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
Aspire: No free trial. Sera: No free trial. Always test with your actual workflow before committing to an annual plan.
Aspire covers 13 of 17 features we track. Sera covers 13 of 17. Both are tied on feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, Aspire has a mobile app. Sera does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most field service management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick Aspire if...
Mid-to-large landscape and commercial cleaning companies doing $2M+ in revenue who need real-time job costing and estimating
Pick Sera if...
Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch