FieldAware vs Sera
Sera scores 7.0/10 vs 5.5/10. Best for: Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch.
Sera scores higher overall at 7.0/10 vs 5.5/10. Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
FieldAware 
Sera Rank
#34 of 35
Rank
#18 of 35
Features
13/17
Features
13/17
Starting at
$45/mo
Starting at
$399/mo
User reviews
3.5/5 (100)
User reviews
4.4/5 (100)
What they cost
| FieldAware | Sera | |
|---|---|---|
| Starting at | $45 /mo | $399 /mo |
| Free trial | No | No |
| Number of plans | 3 | 1 |
What the pricing really means
At first glance, FieldAware looks cheaper at $45/month vs $399/month. But sticker price is only part of the story. Look at what is included on the base plan, how many users you get, and whether you need add-ons to get the features you actually need. The $99/month plan that requires $200 in add-ons is actually more expensive than the $250/month plan that includes everything.
Where FieldAware wins
- GPS Insight acquisition brings strong fleet tracking and vehicle GPS capabilities
- Dispatch board is functional for assigning and tracking work across multiple sites
- API access on higher tiers allows integration with existing enterprise systems
- Supports complex service operations including waste management and equipment servicing
Where Sera wins
- Dynamic Dispatcher automatically assigns the right tech based on capability, availability, and priority
- Customer Hub lets homeowners book, manage, and pay for services directly online
- Built specifically for residential trades with a focus on protecting margins and profitability
- Clean, user-friendly interface with minimal learning curve compared to ServiceTitan
Where FieldAware falls short
- Review scores are the lowest in this category at 3.3 on Capterra with frequent complaints
- No free trial available so you commit without testing
- No customer portal or online booking functionality
- Customization options are limited compared to competitors like BuildOps or ServiceTitan
Where Sera falls short
- Starting at $399/month is expensive for very small operations with 1-2 techs
- Limited integration options compared to platforms like Zuper or Jobber
- Data migration from previous systems is problematic with information not carrying over cleanly
- Scheduling has limitations on appointment management and technician capacity
Who is each product built for?
FieldAware
Target: 10-200+ technicians
FieldAware has been through ownership changes and it shows. The GPS Insight acquisition adds fleet tracking value, but the core field service platform has fallen behind competitors in usability and customer satisfaction. With a Capterra score of 3.3, user frustration is real. Unless you specifically need GPS Insight fleet tracking bundled with FSM, there are better options at every price point.
Sera
Target: 3-20 technicians
Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
Feature comparison
| Feature | FieldAware | Sera |
|---|---|---|
| Scheduling & Dispatching | ||
| Scheduling | ||
| Dispatching | ||
| GPS tracking | ||
| Online booking | ||
| Invoicing & Payments | ||
| Invoicing | ||
| Estimates | ||
| Payment processing | ||
| QuickBooks integration | ||
| Operations | ||
| Mobile app | ||
| Customer portal | ||
| Inventory management | ||
| Maintenance agreements | ||
| Reporting | ||
| Growth | ||
| Marketing tools | ||
| Review management | ||
| AI features | ||
| API access | ||
Common questions
Sera scores 7.0/10 vs FieldAware's 5.5/10 in our ranking. Sera is the better pick for 3-20 technicians. FieldAware is better if you need mid-to-large field service operations that need fleet gps tracking bundled with service management.
FieldAware starts at $45/month. Sera starts at $399/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
FieldAware: No free trial. Sera: No free trial. Always test with your actual workflow before committing to an annual plan.
FieldAware covers 13 of 17 features we track. Sera covers 13 of 17. Both are tied on feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, FieldAware has a mobile app. Sera does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most field service management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick FieldAware if...
Mid-to-large field service operations that need fleet GPS tracking bundled with service management
Pick Sera if...
Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch