AppFolio vs Innago
AppFolio scores 8.5/10 vs 7.8/10. Best for: Professional property management companies with 50-5,000+ residential or commercial units that want AI-powered automation and syndicated listings.
AppFolio scores higher overall at 8.5/10 vs 7.8/10. Buy AppFolio if you manage 50+ units professionally and want AI-powered automation with strong accounting. The per-unit pricing is competitive at that scale. Skip if you have fewer than 50 units, because you literally cannot sign up, and the sales-only process wastes time for small landlords.
AppFolio 
Innago Rank
#1 of 31
Rank
#7 of 31
Features
17/17
Features
12/17
Starting at
Custom
Starting at
$0/mo
User reviews
4.6/5 (2850)
User reviews
4.9/5 (1000)
What they cost
| AppFolio | Innago | |
|---|---|---|
| Starting at | Contact for pricing | Free /mo |
| Free trial | No | Free tier available |
| Number of plans | 3 | 1 |
What the pricing really means
Innago publishes their pricing upfront, which is a good sign. AppFolio requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where AppFolio wins
- AI assistant Realm-X drafts lease notices, responds to tenant emails, and handles routine communication: real time savings for a busy office
- Per-unit pricing works out well at scale. At $1.40/unit on Core, a 200-unit portfolio pays $280/mo, which is hard to beat for what you get
- 450+ integrations through AppFolio Stack connect to your existing accounting, inspection, and leasing tools without custom API work
- Syndicated listings push vacancies to Zillow, Apartments.com, and 20+ sites automatically. No manual posting on each site
Where Innago wins
- Actually free for landlords. No subscription fee, no unit cap, no 30-day trial bait. You pay $0/mo whether you have 5 units or 500
- Highest user ratings in PM software: 4.9/5 on both G2 and Capterra. Small landlords genuinely like using it
- Built-in e-signing saves you $15-25/mo you would otherwise spend on DocuSign or HelloSign for lease documents
- Covers listing, screening, leasing, rent collection, and maintenance tracking. A landlord with 20 units can run their entire operation here
Where AppFolio falls short
- 50-unit minimum means a landlord with 10 duplexes cannot even sign up. This is built for management companies, not small portfolios
- No free trial. You sit through a sales process and commit before seeing how it works with your actual data
- Plus plan doubles the cost to $3.00/unit/mo. A 200-unit portfolio jumps from $280 to $600/mo just for custom fields and better accounting
- Max plan pricing is completely hidden. You will not know the cost until you are deep into the sales conversation
Where Innago falls short
- Tenants pay the transaction fees (roughly $2.50 for ACH, 2.9% for cards). Some tenants complain about this, especially on larger rent amounts
- Fund transfers occasionally take 3-5 business days. If you rely on rent hitting your account by the 5th, the delay can squeeze cash flow
- Mobile app is bare-bones compared to the web version. Maintenance requests and reporting work better on a laptop
- No owner portal. If you manage properties for investors, you cannot give them login access to see statements and reports
Who is each product built for?
AppFolio
Target: 50-50000+ units
Buy AppFolio if you manage 50+ units professionally and want AI-powered automation with strong accounting. The per-unit pricing is competitive at that scale. Skip if you have fewer than 50 units, because you literally cannot sign up, and the sales-only process wastes time for small landlords.
Innago
Target: 1-500 units
Buy Innago if you are a landlord who wants free software that actually works for listing, leasing, and rent collection. The $0 price tag is real. Skip if you manage properties for investors who need their own portal, or if you need fast payment processing, because fund transfers can lag.
Feature comparison
| Feature | AppFolio | Innago |
|---|---|---|
| Tenant Management | ||
| Tenant screening | ||
| Online rent collection | ||
| Lease management | ||
| Tenant portal | ||
| E-signatures | ||
| Property Operations | ||
| Maintenance requests | ||
| Owner portal | ||
| Property inspections | ||
| Vendor management | ||
| Vacancy advertising | ||
| Finance & Reporting | ||
| Accounting/bookkeeping | ||
| Bank account management | ||
| Insurance tracking | ||
| Reporting/analytics | ||
| Platform | ||
| Document storage | ||
| Mobile app | ||
| API access | ||
Common questions
AppFolio scores 8.5/10 vs Innago's 7.8/10 in our ranking. AppFolio is the better pick for 50-50000+ units. Innago is better if you need self-managing landlords with 1-100 units who want genuinely free software for leasing, screening, and rent collection with zero monthly fees.
AppFolio uses custom pricing (contact sales). Innago starts at $0/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
AppFolio: No free trial. Innago: Free tier available. Always test with your actual workflow before committing to an annual plan.
AppFolio covers 17 of 17 features we track. Innago covers 12 of 17. AppFolio has broader feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, AppFolio has a mobile app. Innago does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most property management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick AppFolio if...
Professional property management companies with 50-5,000+ residential or commercial units that want AI-powered automation and syndicated listings
Pick Innago if...
Self-managing landlords with 1-100 units who want genuinely free software for leasing, screening, and rent collection with zero monthly fees