GymMaster vs Zenoti
Zenoti scores 7.7/10 vs 7.5/10. Best for: Multi-location fitness centers, wellness clubs, and spa-gym hybrids that need centralized management across dozens or hundreds of sites.
Zenoti scores higher overall at 7.7/10 vs 7.5/10. Zenoti is the right pick if you run 5+ locations and need everything under one roof. It handles fitness, spa, and wellness in a single platform, which matters for hybrid facilities. Small gym owners should look elsewhere because the pricing and complexity do not make sense for a single box. If you are a franchise or growing chain doing $500K+ in revenue, Zenoti pays for itself through operational efficiency.
GymMaster 
Zenoti Rank
#13 of 21
Rank
#11 of 21
Features
16/18
Features
16/18
Starting at
$99/mo
Starting at
$225/mo
User reviews
— (181)
User reviews
4.5/5 (1500)
What they cost
| GymMaster | Zenoti | |
|---|---|---|
| Starting at | $99 /mo | $225 /mo |
| Free trial | No | No |
| Number of plans | 4 | 3 |
What the pricing really means
At first glance, GymMaster looks cheaper at $99/month vs $225/month. But sticker price is only part of the story. Look at what is included on the base plan, how many users you get, and whether you need add-ons to get the features you actually need. The $99/month plan that requires $200 in add-ons is actually more expensive than the $250/month plan that includes everything.
Where GymMaster wins
- Built-in 24/7 door access control with RFID and Bluetooth readers. No separate access system or monthly fee for a third-party provider like Kisi
- Highly customizable for specific gym workflows. Long-term users report tailoring membership types, billing rules, and access zones to fit their exact setup
- Support team responds fast and walks you through onboarding. Gym owners consistently praise getting real help, not canned responses
- 60-day money-back guarantee gives you two full months to test with real members before you are locked in
Where Zenoti wins
- Proven at scale with 22,000+ businesses across 50+ countries
- Deep multi-location management with centralized reporting across all sites
- 1,500+ reviews on G2 and Capterra combined show real enterprise adoption
- Built-in marketing tools with automated campaigns and lead nurturing
Where GymMaster falls short
- Pricing starts at $99/mo for Lite and climbs to $190/mo for Plus: more expensive than basic tools like Zen Planner for similar member counts
- Initial setup takes time. Configuring access zones, membership tiers, and billing rules can easily eat a full week before you are running smoothly
- POS app gets poor reviews from gym owners. Selling retail items or supplements at the front desk is clunky compared to a basic Square terminal
- No workout builder or exercise programming. If you coach members on training plans, you need a separate tool like Exercise.com or TrueCoach
Where Zenoti falls short
- Pricing is quote-based and reported at $225-$400+/month per location
- Overkill for single-location gyms, built for chains and franchises
- Onboarding and implementation can take weeks for complex setups
- No free trial or free tier to test before committing
Who is each product built for?
GymMaster
Target: 50-2000 members
Buy GymMaster if you run a 24/7 access gym or fitness center with 100-2,000 members and need integrated door access control without paying for a separate system. The access hardware integration is the real differentiator. Skip if you run a training-focused studio that needs workout programming, because GymMaster does not have it.
Zenoti
Target: 5-100+ locations
Zenoti is the right pick if you run 5+ locations and need everything under one roof. It handles fitness, spa, and wellness in a single platform, which matters for hybrid facilities. Small gym owners should look elsewhere because the pricing and complexity do not make sense for a single box. If you are a franchise or growing chain doing $500K+ in revenue, Zenoti pays for itself through operational efficiency.
Feature comparison
| Feature | GymMaster | Zenoti |
|---|---|---|
| Scheduling & Booking | ||
| Class/session scheduling | ||
| Online booking | ||
| Attendance tracking | ||
| Members & Staff | ||
| Member management | ||
| Membership plans | ||
| Staff management | ||
| Client portal/app | ||
| Payments & Billing | ||
| Payment processing | ||
| Automated billing | ||
| Retail/POS | ||
| Fitness Tools | ||
| Workout/program builder | ||
| Mobile app (client) | ||
| Mobile app (staff) | ||
| Waivers/forms | ||
| Marketing & Growth | ||
| Website builder | ||
| Marketing/email tools | ||
| Reporting/analytics | ||
| Integrations/API | ||
Common questions
Zenoti scores 7.7/10 vs GymMaster's 7.5/10 in our ranking. Zenoti is the better pick for 5-100+ locations. GymMaster is better if you need traditional gyms and 24/7 fitness centers with 100-2,000 members that need integrated rfid/bluetooth door access control alongside membership billing.
GymMaster starts at $99/month. Zenoti starts at $225/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
GymMaster: No free trial. Zenoti: No free trial. Always test with your actual workflow before committing to an annual plan.
GymMaster covers 16 of 18 features we track. Zenoti covers 16 of 18. Both are tied on feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
No, GymMaster does not have a mobile app. Zenoti does not have one either.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most gym & fitness studio tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick GymMaster if...
Traditional gyms and 24/7 fitness centers with 100-2,000 members that need integrated RFID/Bluetooth door access control alongside membership billing
Pick Zenoti if...
Multi-location fitness centers, wellness clubs, and spa-gym hybrids that need centralized management across dozens or hundreds of sites.