Sera vs ServiceTitan
ServiceTitan scores 8.4/10 vs 7.0/10. Best for: HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting.
ServiceTitan scores higher overall at 8.4/10 vs 7.0/10. Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
Sera 
ServiceTitan Rank
#18 of 35
Rank
#1 of 35
Features
13/17
Features
17/17
Starting at
$399/mo
Starting at
Custom
User reviews
4.4/5 (100)
User reviews
4.5/5 (850)
What they cost
| Sera | ServiceTitan | |
|---|---|---|
| Starting at | $399 /mo | Contact for pricing |
| Free trial | No | No |
| Number of plans | 1 | Custom |
What the pricing really means
Sera publishes their pricing upfront, which is a good sign. ServiceTitan requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where Sera wins
- Dynamic Dispatcher automatically assigns the right tech based on capability, availability, and priority
- Customer Hub lets homeowners book, manage, and pay for services directly online
- Built specifically for residential trades with a focus on protecting margins and profitability
- Clean, user-friendly interface with minimal learning curve compared to ServiceTitan
Where ServiceTitan wins
- Dispatch board handles multi-day jobs and crew splits without extra workarounds. Your dispatcher can drag jobs across days and techs in one view
- Pricebook with Good/Better/Best presentation mode lets techs upsell at the door: average ticket jumps 15-25% for shops that actually use it
- Built-in marketing tracks ROI per ad source, so you know exactly which Google Ads campaign brought in that $8,000 HVAC install
- Reporting drills down to revenue per tech, per job type, per zip code. Owners running 20+ trucks live in these dashboards
Where Sera falls short
- Starting at $399/month is expensive for very small operations with 1-2 techs
- Limited integration options compared to platforms like Zuper or Jobber
- Data migration from previous systems is problematic with information not carrying over cleanly
- Scheduling has limitations on appointment management and technician capacity
Where ServiceTitan falls short
- Pricing runs roughly $300/month per tech: a 10-tech shop pays $36K+/year before add-ons like phone integration or marketing pro
- Onboarding takes 2-3 months minimum. Your office manager will basically have a second job during that stretch
- Annual contract only, no month-to-month. If you want to leave mid-year, you are paying out the remainder
- A 3-truck plumbing shop does not need this. You will pay enterprise prices and use maybe 40% of the features
Who is each product built for?
Sera
Target: 3-20 technicians
Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
ServiceTitan
Target: 15-500+ technicians
Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
Feature comparison
| Feature | Sera | ServiceTitan |
|---|---|---|
| Scheduling & Dispatching | ||
| Scheduling | ||
| Dispatching | ||
| GPS tracking | ||
| Online booking | ||
| Invoicing & Payments | ||
| Invoicing | ||
| Estimates | ||
| Payment processing | ||
| QuickBooks integration | ||
| Operations | ||
| Mobile app | ||
| Customer portal | ||
| Inventory management | ||
| Maintenance agreements | ||
| Reporting | ||
| Growth | ||
| Marketing tools | ||
| Review management | ||
| AI features | ||
| API access | ||
Common questions
ServiceTitan scores 8.4/10 vs Sera's 7.0/10 in our ranking. ServiceTitan is the better pick for 15-500+ technicians. Sera is better if you need residential hvac and plumbing contractors who want to focus on protecting profit margins and automating dispatch.
Sera starts at $399/month. ServiceTitan uses custom pricing (contact sales). Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
Sera: No free trial. ServiceTitan: No free trial. Always test with your actual workflow before committing to an annual plan.
Sera covers 13 of 17 features we track. ServiceTitan covers 17 of 17. ServiceTitan has broader feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, Sera has a mobile app. ServiceTitan does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most field service management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick Sera if...
Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch
Pick ServiceTitan if...
HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting