ServiceTitan vs simPRO
ServiceTitan scores 8.4/10 vs 7.0/10. Best for: HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting.
ServiceTitan scores higher overall at 8.4/10 vs 7.0/10. Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
ServiceTitan 
simPRO Rank
#1 of 35
Rank
#20 of 35
Features
17/17
Features
13/17
Starting at
Custom
Starting at
Custom
User reviews
4.5/5 (850)
User reviews
4.1/5 (230)
What they cost
| ServiceTitan | simPRO | |
|---|---|---|
| Starting at | Contact for pricing | Contact for pricing |
| Free trial | No | No |
| Number of plans | Custom | Custom |
What the pricing really means
Both ServiceTitan and simPRO use custom pricing, which means you need to talk to sales. In our experience, custom pricing usually means the product is targeting larger operations and the monthly cost will be higher than products with published prices. Ask specifically about total year-one cost, including setup, onboarding, and training.
Where ServiceTitan wins
- Dispatch board handles multi-day jobs and crew splits without extra workarounds. Your dispatcher can drag jobs across days and techs in one view
- Pricebook with Good/Better/Best presentation mode lets techs upsell at the door: average ticket jumps 15-25% for shops that actually use it
- Built-in marketing tracks ROI per ad source, so you know exactly which Google Ads campaign brought in that $8,000 HVAC install
- Reporting drills down to revenue per tech, per job type, per zip code. Owners running 20+ trucks live in these dashboards
Where simPRO wins
- Handles complex multi-phase commercial projects that most FSM tools cannot
- Strong inventory and procurement management
- Maintenance contract management with automated scheduling
- Deep job costing and profitability reporting at the project level
Where ServiceTitan falls short
- Pricing runs roughly $300/month per tech: a 10-tech shop pays $36K+/year before add-ons like phone integration or marketing pro
- Onboarding takes 2-3 months minimum. Your office manager will basically have a second job during that stretch
- Annual contract only, no month-to-month. If you want to leave mid-year, you are paying out the remainder
- A 3-truck plumbing shop does not need this. You will pay enterprise prices and use maybe 40% of the features
Where simPRO falls short
- Custom pricing only, no public plans, and generally expensive
- Steep learning curve with a long onboarding period (weeks to months)
- Not designed for small residential-only shops
- Interface can feel overwhelming for basic scheduling needs
Who is each product built for?
ServiceTitan
Target: 15-500+ technicians
Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
simPRO
Target: 10-200+ technicians
simPRO is built for commercial trades businesses that handle big projects with multiple phases, subcontractors, and complex billing. If that describes your operation, the project management depth is hard to beat. If you are a residential shop doing one-day service calls, this is way more tool than you need.
Feature comparison
| Feature | ServiceTitan | simPRO |
|---|---|---|
| Scheduling & Dispatching | ||
| Scheduling | ||
| Dispatching | ||
| GPS tracking | ||
| Online booking | ||
| Invoicing & Payments | ||
| Invoicing | ||
| Estimates | ||
| Payment processing | ||
| QuickBooks integration | ||
| Operations | ||
| Mobile app | ||
| Customer portal | ||
| Inventory management | ||
| Maintenance agreements | ||
| Reporting | ||
| Growth | ||
| Marketing tools | ||
| Review management | ||
| AI features | ||
| API access | ||
Common questions
ServiceTitan scores 8.4/10 vs simPRO's 7.0/10 in our ranking. ServiceTitan is the better pick for 15-500+ technicians. simPRO is better if you need mid to large commercial trades businesses that handle complex multi-phase project work.
ServiceTitan uses custom pricing (contact sales). simPRO uses custom pricing (contact sales). Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
ServiceTitan: No free trial. simPRO: No free trial. Always test with your actual workflow before committing to an annual plan.
ServiceTitan covers 17 of 17 features we track. simPRO covers 13 of 17. ServiceTitan has broader feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, ServiceTitan has a mobile app. simPRO does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most field service management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick ServiceTitan if...
HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting
Pick simPRO if...
Mid to large commercial trades businesses that handle complex multi-phase project work