ServiceTitan vs Tradify
ServiceTitan scores 8.4/10 vs 7.0/10. Best for: HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting.
ServiceTitan scores higher overall at 8.4/10 vs 7.0/10. Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
ServiceTitan 
Tradify Rank
#1 of 35
Rank
#21 of 35
Features
17/17
Features
11/17
Starting at
Custom
Starting at
$47/mo
User reviews
4.5/5 (850)
User reviews
4.5/5 (200)
What they cost
| ServiceTitan | Tradify | |
|---|---|---|
| Starting at | Contact for pricing | $47 /mo |
| Free trial | No | 14 days |
| Number of plans | Custom | 3 |
What the pricing really means
Tradify publishes their pricing upfront, which is a good sign. ServiceTitan requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where ServiceTitan wins
- Dispatch board handles multi-day jobs and crew splits without extra workarounds. Your dispatcher can drag jobs across days and techs in one view
- Pricebook with Good/Better/Best presentation mode lets techs upsell at the door: average ticket jumps 15-25% for shops that actually use it
- Built-in marketing tracks ROI per ad source, so you know exactly which Google Ads campaign brought in that $8,000 HVAC install
- Reporting drills down to revenue per tech, per job type, per zip code. Owners running 20+ trucks live in these dashboards
Where Tradify wins
- Quoting system is incredibly fast allowing professional quotes to be built on-site and converted to jobs instantly
- Extremely intuitive interface with an aesthetically pleasing layout that tradespeople actually enjoy using
- Seamless Xero and QuickBooks integration for accounting sync
- AI-powered features on the Plus plan for automating routine tasks
Where ServiceTitan falls short
- Pricing runs roughly $300/month per tech: a 10-tech shop pays $36K+/year before add-ons like phone integration or marketing pro
- Onboarding takes 2-3 months minimum. Your office manager will basically have a second job during that stretch
- Annual contract only, no month-to-month. If you want to leave mid-year, you are paying out the remainder
- A 3-truck plumbing shop does not need this. You will pay enterprise prices and use maybe 40% of the features
Where Tradify falls short
- GPS and dispatching exist but are less mature than dedicated FSM tools like ServiceTitan
- No customer portal for client self-service
- Reporting tools lack depth with no customizable dashboards for tracking by employee or project type
- Optional Instant Website add-on is $12/month extra for something most competitors include
Who is each product built for?
ServiceTitan
Target: 15-500+ technicians
Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
Tradify
Target: 1-20 technicians
Tradify is the Jobber of Australia and New Zealand. It does quoting, invoicing, and job management beautifully with minimal friction. GPS and dispatching are available but basic compared to dedicated FSM tools. Perfect for small trade teams that just need to quote fast and invoice on time.
Feature comparison
| Feature | ServiceTitan | Tradify |
|---|---|---|
| Scheduling & Dispatching | ||
| Scheduling | ||
| Dispatching | ||
| GPS tracking | ||
| Online booking | ||
| Invoicing & Payments | ||
| Invoicing | ||
| Estimates | ||
| Payment processing | ||
| QuickBooks integration | ||
| Operations | ||
| Mobile app | ||
| Customer portal | ||
| Inventory management | ||
| Maintenance agreements | ||
| Reporting | ||
| Growth | ||
| Marketing tools | ||
| Review management | ||
| AI features | ||
| API access | ||
Common questions
ServiceTitan scores 8.4/10 vs Tradify's 7.0/10 in our ranking. ServiceTitan is the better pick for 15-500+ technicians. Tradify is better if you need small trade businesses in au/nz/uk who want a dead-simple quoting and invoicing workflow without complexity.
ServiceTitan uses custom pricing (contact sales). Tradify starts at $47/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
ServiceTitan: No free trial. Tradify: Yes, 14-day free trial. Always test with your actual workflow before committing to an annual plan.
ServiceTitan covers 17 of 17 features we track. Tradify covers 11 of 17. ServiceTitan has broader feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, ServiceTitan has a mobile app. Tradify does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most field service management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick ServiceTitan if...
HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting
Pick Tradify if...
Small trade businesses in AU/NZ/UK who want a dead-simple quoting and invoicing workflow without complexity