Sera
#15 of 30Margin-focused field service management for HVAC, plumbing, and electrical contractors
Sera is purpose-built for residential HVAC, plumbing, and electrical contractors who want automated dispatching and margin protection without the complexity of ServiceTitan. The $399/month starting price makes it impractical for solo operators. It works best for shops with 3-15 techs that want to stop manually dispatching and start tracking profitability per job.
Best for
Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch
Company size
3-20 technicians
What it costs
| Plan | Price | Users |
|---|---|---|
| Sera Platform | $399 /mo | Custom |
What's good
- Dynamic Dispatcher automatically assigns the right tech based on capability, availability, and priority
- Customer Hub lets homeowners book, manage, and pay for services directly online
- Built specifically for residential trades with a focus on protecting margins and profitability
- Clean, user-friendly interface with minimal learning curve compared to ServiceTitan
What's not
- Starting at $399/month is expensive for very small operations with 1-2 techs
- Limited integration options compared to platforms like Zuper or Jobber
- Data migration from previous systems is problematic with information not carrying over cleanly
- Scheduling has limitations on appointment management and technician capacity
Features
13/17 features| Scheduling & Dispatching | |
| Scheduling | |
| Dispatching | |
| GPS tracking | |
| Online booking | |
| Invoicing & Payments | |
| Invoicing | |
| Estimates | |
| Payment processing | |
| QuickBooks integration | |
| Operations | |
| Mobile app | |
| Customer portal | |
| Inventory management | |
| Maintenance agreements | |
| Reporting | |
| Growth | |
| Marketing tools | |
| Review management | |
| AI features | |
| API access | |
Common questions
Sera starts at $399/month. They offer 1 plan(s). Pricing was last verified 2026-03-01.
No, Sera does not currently offer a free trial.
Sera is designed for 3-20 technicians. Residential HVAC and plumbing contractors who want to focus on protecting profit margins and automating dispatch.
Sera integrates with QuickBooks and other popular business tools.
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