FieldAware vs ServiceTitan
ServiceTitan scores 8.4/10 vs 5.5/10. Best for: HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting.
ServiceTitan scores higher overall at 8.4/10 vs 5.5/10. Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
FieldAware 
ServiceTitan Rank
#34 of 35
Rank
#1 of 35
Features
13/17
Features
17/17
Starting at
$45/mo
Starting at
Custom
User reviews
3.5/5 (100)
User reviews
4.5/5 (850)
What they cost
| FieldAware | ServiceTitan | |
|---|---|---|
| Starting at | $45 /mo | Contact for pricing |
| Free trial | No | No |
| Number of plans | 3 | Custom |
What the pricing really means
FieldAware publishes their pricing upfront, which is a good sign. ServiceTitan requires you to contact sales for a quote. When a company hides pricing, it usually means the cost is high enough that they want a salesperson to justify it before you see the number. Always ask for total year-one cost, not just the monthly subscription.
Where FieldAware wins
- GPS Insight acquisition brings strong fleet tracking and vehicle GPS capabilities
- Dispatch board is functional for assigning and tracking work across multiple sites
- API access on higher tiers allows integration with existing enterprise systems
- Supports complex service operations including waste management and equipment servicing
Where ServiceTitan wins
- Dispatch board handles multi-day jobs and crew splits without extra workarounds. Your dispatcher can drag jobs across days and techs in one view
- Pricebook with Good/Better/Best presentation mode lets techs upsell at the door: average ticket jumps 15-25% for shops that actually use it
- Built-in marketing tracks ROI per ad source, so you know exactly which Google Ads campaign brought in that $8,000 HVAC install
- Reporting drills down to revenue per tech, per job type, per zip code. Owners running 20+ trucks live in these dashboards
Where FieldAware falls short
- Review scores are the lowest in this category at 3.3 on Capterra with frequent complaints
- No free trial available so you commit without testing
- No customer portal or online booking functionality
- Customization options are limited compared to competitors like BuildOps or ServiceTitan
Where ServiceTitan falls short
- Pricing runs roughly $300/month per tech: a 10-tech shop pays $36K+/year before add-ons like phone integration or marketing pro
- Onboarding takes 2-3 months minimum. Your office manager will basically have a second job during that stretch
- Annual contract only, no month-to-month. If you want to leave mid-year, you are paying out the remainder
- A 3-truck plumbing shop does not need this. You will pay enterprise prices and use maybe 40% of the features
Who is each product built for?
FieldAware
Target: 10-200+ technicians
FieldAware has been through ownership changes and it shows. The GPS Insight acquisition adds fleet tracking value, but the core field service platform has fallen behind competitors in usability and customer satisfaction. With a Capterra score of 3.3, user frustration is real. Unless you specifically need GPS Insight fleet tracking bundled with FSM, there are better options at every price point.
ServiceTitan
Target: 15-500+ technicians
Buy ServiceTitan if you run 15+ trucks and want dispatch, marketing, pricebooks, and reporting in one place. Skip if you have under 10 techs, because you will spend $36K/year on features your office manager never opens.
Feature comparison
| Feature | FieldAware | ServiceTitan |
|---|---|---|
| Scheduling & Dispatching | ||
| Scheduling | ||
| Dispatching | ||
| GPS tracking | ||
| Online booking | ||
| Invoicing & Payments | ||
| Invoicing | ||
| Estimates | ||
| Payment processing | ||
| QuickBooks integration | ||
| Operations | ||
| Mobile app | ||
| Customer portal | ||
| Inventory management | ||
| Maintenance agreements | ||
| Reporting | ||
| Growth | ||
| Marketing tools | ||
| Review management | ||
| AI features | ||
| API access | ||
Common questions
ServiceTitan scores 8.4/10 vs FieldAware's 5.5/10 in our ranking. ServiceTitan is the better pick for 15-500+ technicians. FieldAware is better if you need mid-to-large field service operations that need fleet gps tracking bundled with service management.
FieldAware starts at $45/month. ServiceTitan uses custom pricing (contact sales). Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
FieldAware: No free trial. ServiceTitan: No free trial. Always test with your actual workflow before committing to an annual plan.
FieldAware covers 13 of 17 features we track. ServiceTitan covers 17 of 17. ServiceTitan has broader feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, FieldAware has a mobile app. ServiceTitan does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most field service management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick FieldAware if...
Mid-to-large field service operations that need fleet GPS tracking bundled with service management
Pick ServiceTitan if...
HVAC, plumbing, and electrical shops with 15-500 techs that need dispatch, pricebooks, marketing ROI tracking, and per-tech reporting