Innago vs SimplifyEm
Innago scores 7.8/10 vs 6.8/10. Best for: Self-managing landlords with 1-100 units who want genuinely free software for leasing, screening, and rent collection with zero monthly fees.
Innago scores higher overall at 7.8/10 vs 6.8/10. Buy Innago if you are a landlord who wants free software that actually works for listing, leasing, and rent collection. The $0 price tag is real. Skip if you manage properties for investors who need their own portal, or if you need fast payment processing, because fund transfers can lag.
Innago 
SimplifyEm Rank
#7 of 31
Rank
#24 of 31
Features
12/17
Features
16/17
Starting at
$0/mo
Starting at
$25/mo
User reviews
4.9/5 (1000)
User reviews
4.5/5 (150)
What they cost
| Innago | SimplifyEm | |
|---|---|---|
| Starting at | Free /mo | $25 /mo |
| Free trial | Free tier available | 14 days |
| Number of plans | 1 | 3 |
What the pricing really means
At first glance, Innago looks cheaper at $0/month vs $25/month. But sticker price is only part of the story. Look at what is included on the base plan, how many users you get, and whether you need add-ons to get the features you actually need. The $99/month plan that requires $200 in add-ons is actually more expensive than the $250/month plan that includes everything.
Where Innago wins
- Actually free for landlords. No subscription fee, no unit cap, no 30-day trial bait. You pay $0/mo whether you have 5 units or 500
- Highest user ratings in PM software: 4.9/5 on both G2 and Capterra. Small landlords genuinely like using it
- Built-in e-signing saves you $15-25/mo you would otherwise spend on DocuSign or HelloSign for lease documents
- Covers listing, screening, leasing, rent collection, and maintenance tracking. A landlord with 20 units can run their entire operation here
Where SimplifyEm wins
- Transparent pricing with no feature gating across tiers
- Includes screening, rent collection, and maintenance at all levels
- Unlimited free training and 24/7 support
- Mobile app on iOS and Android
Where Innago falls short
- Tenants pay the transaction fees (roughly $2.50 for ACH, 2.9% for cards). Some tenants complain about this, especially on larger rent amounts
- Fund transfers occasionally take 3-5 business days. If you rely on rent hitting your account by the 5th, the delay can squeeze cash flow
- Mobile app is bare-bones compared to the web version. Maintenance requests and reporting work better on a laptop
- No owner portal. If you manage properties for investors, you cannot give them login access to see statements and reports
Where SimplifyEm falls short
- Dated UI compared to modern competitors
- No integrations, no QuickBooks sync, no API
- Smaller user community
- Some billing and navigation issues reported
Who is each product built for?
Innago
Target: 1-500 units
Buy Innago if you are a landlord who wants free software that actually works for listing, leasing, and rent collection. The $0 price tag is real. Skip if you manage properties for investors who need their own portal, or if you need fast payment processing, because fund transfers can lag.
SimplifyEm
Target: 1-100 units
SimplifyEm is straightforward affordable property management for landlords who do not need bells and whistles. No-feature-gating is refreshing and pricing competitive. Lacks integrations and modern UI that growing businesses need. Best for hands-on landlords with small portfolios.
Feature comparison
| Feature | Innago | SimplifyEm |
|---|---|---|
| Tenant Management | ||
| Tenant screening | ||
| Online rent collection | ||
| Lease management | ||
| Tenant portal | ||
| E-signatures | ||
| Property Operations | ||
| Maintenance requests | ||
| Owner portal | ||
| Property inspections | ||
| Vendor management | ||
| Vacancy advertising | ||
| Finance & Reporting | ||
| Accounting/bookkeeping | ||
| Bank account management | ||
| Insurance tracking | ||
| Reporting/analytics | ||
| Platform | ||
| Document storage | ||
| Mobile app | ||
| API access | ||
Common questions
Innago scores 7.8/10 vs SimplifyEm's 6.8/10 in our ranking. Innago is the better pick for 1-500 units. SimplifyEm is better if you need small diy landlords who want simple management with no feature restrictions at the lowest price.
Innago starts at $0/month. SimplifyEm starts at $25/month. Watch for add-on costs — the base price often does not include all features. Pricing last verified 2026-03-01.
Innago: Free tier available. SimplifyEm: Yes, 14-day free trial. Always test with your actual workflow before committing to an annual plan.
Innago covers 12 of 17 features we track. SimplifyEm covers 16 of 17. SimplifyEm has broader feature coverage, but more features does not always mean better — pick the tool that covers what your business actually needs.
Yes, Innago has a mobile app. SimplifyEm does too.
Yes. The main effort is migrating your data (customer lists, job history, invoices). Plan for 1-2 weeks of overlap where you run both. Most property management tools can import CSV data. Ask both vendors about migration support before you sign.
The bottom line
Pick Innago if...
Self-managing landlords with 1-100 units who want genuinely free software for leasing, screening, and rent collection with zero monthly fees
Pick SimplifyEm if...
Small DIY landlords who want simple management with no feature restrictions at the lowest price